Brandye can send quiz submission data to Klaviyo so you can segment shoppers, personalize campaigns, and trigger flows from quiz behavior and product recommendations.

This guide explains how the integration works from a merchant point of view.

What Brandye Sends to Klaviyo

When a shopper completes a Brandye quiz, Brandye can send data to Klaviyo in four ways:

1. Create or update a Klaviyo profile
2. Save the shopper's latest quiz answers as profile properties
3. Send a Quiz Completed event
4. Subscribe the shopper to a Klaviyo list

Each quiz has its own Klaviyo settings, so you can choose what happens for each quiz independently.

Before You Start

To use Klaviyo with Brandye, you need:

• A Klaviyo account connected to Brandye.
• A Brandye quiz that captures an email address or phone number.
• At least one published quiz placement where shoppers can complete the quiz.
• Optional: a Klaviyo list if you want quiz subscribers to be added to a specific list.

Brandye needs an email address or phone number to identify the shopper in Klaviyo. If a quiz does not collect either one, Brandye cannot create or update a Klaviyo profile, send the Klaviyo event, or subscribe the shopper to a list.

Connect Klaviyo

1. Open Brandye.
2. Go to Integrations.
3. Find Klaviyo.